Sony had a problem in the Brazilian market: while customers were looking to buy new advanced phones, they didn't have a device from Sony in mind.

We asked how might we use technology to augment the in-store conversation, but without having to actually visit a store. Instead, go online and ask a Sony 'Guru' anything you might want to know about the new Sony Xperia 8 and she will carry out the actions for you in real-time over a live connection. One of the quickest shortcuts from awareness to purchase intent.

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Year:

2014

Roles included:

UX Direction, Concept Development
ComCom (Japan)
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ACU (Australia)
ComCom (Japan)
ACU (Australia)
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