JLT was only a two and a half months away for their Superbowl-of-a-trade-conference and needed to stand out against more established players in their domain. The CMO had an idea to distribute branded Google Cardboards and offer attendees a VR App at their event space to experience risk like never before. We quickly went to work establishing the storyline, designing the 3D/360 worlds, then coded and submitted 'JLT Reality' for approval on both major app platforms. The VR app provides a glimpse into the future of risk and was an industry first.