ESPN FC needed to redesign the world's most popular soccer site in time for the world’s biggest sporting event, the Brazil World Cup in 2014. The new ESPNFC.com was created to inform, entertain and provide hard-hitting insights on the global sport of soccer. It was also instrumental in helping them shape the foundation for ESPN.com, launched a year later.
WIREFRAMES & CONTENT FLOW
"Your team's (UX) documentation has been our bible for building the site."
Adam Deutsch, Vice President Global Digital Strategy & Operations at ESPN
PROTOTYPE PRESENTATION (WIREFRAMES & IxD)
Account Management, Content Strategy, UX Direction & Design, Workshop Facilitation, Prototyping
Content Strategy & UX provided by:
UX & IxD provided by:
UI Design + Front-End Development by:
Rally Interactive Website
Product & Content Strategy + Usability Testing + Back-End Development by: