ESPN FC needed to redesign the world's most popular soccer site in time for the world’s biggest sporting event, the Brazil World Cup in 2014. The new ESPNFC.com was created to inform, entertain and provide hard-hitting insights on the global sport of soccer. It was also instrumental in helping them shape the foundation for ESPN.com, launched a year later.

WIREFRAMES & CONTENT FLOW
"Your team's (UX) documentation has been our bible for building the site."
Adam Deutsch, Vice President Global Digital Strategy & Operations at ESPN
PROTOTYPE PRESENTATION (WIREFRAMES & IxD)

Year:

2013

Roles included:

Account Management, Content Strategy, UX Direction & Design, Workshop Facilitation, Prototyping

Content Strategy & UX provided by:

Monica Cleves LinkedIn 

UX & IxD provided by:

Hugo Broche Website 

UI Design + Front-End Development by:

Rally Interactive Website 

Product & Content Strategy + Usability Testing + Back-End Development by:

ESPN
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© R. Lance Garcia