Starbucks' biggest woe since it launched Mobile Order & Pay at its stores nationwide in 2015 was the resulting long lines and congestion in its coffee shops due to an influx of mobile orders and complicated in-store orders.
To resolve this we created the Delivery Order Manager (DOM) - a plug-and-play device that would empower baristas to have visibility on all incoming mobile-based orders, enable better tracking and order production management, and allow for customers to receive mobile notifications that let them know the second their orders were ready.
"This is great. I want this today."
Adam Brotman, EVP, Global Retail Operations & Partner Digital Engagement at Starbucks
VISION DECK SLIDES
“The DOM will create extremely valuable data insight into the customer experience and operations.”
Kevin Johnson, CEO at Starbucks
"We got ours a few weeks ago and it works really well. It’s stopped a bunch of people from just lingering around the hand off plane or like coming up to us and demanding where their mobile order is. They usually just kinda hang out in the cafe somewhere till they get the notification on their phone that their order is ready."
mac9382 via Reddit, Store Manager at Starbucks
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