espnW has always been about inspiring women through sport. We worked closely with the team there to evolve their brand and content strategy, as well as create a responsive design system to serve, inform, and inspire the female athlete and fan.

BRAND & CONTENT STRATEGY

"We have created the best mobile experience at ESPN up to this point."

Laura Gentile, Senior Vice President espnW and Women’s Initiatives at ESPN

UX DOCUMENTATION

WIREFRAME TO VISUAL DESIGN

Year:

2012 - 2013

Team Leadership, Workshop Facilitation, Information Architecture, Interaction Design, Creative Direction

Damion Parson Website 

Frank Gomez Website 

ESPN