JLT Group
Glimpsing the future of risk through industry-first VR
XRCampaign3DMobile
JLT Reality: Future of Risk VR Experience
ClientJLT Group
Year2015
Roles includedTeam Leadership, Storytelling, Concept Development
FocusVirtual Reality & Risk Management
JLT was only a two and a half months away for their 'Superbowl-of-a-trade-conference' and needed to stand out against more established players in their domain. The CMO had an idea to distribute branded Google Cardboards and offer attendees a VR App at their event space to experience risk like never before.
We quickly went to work establishing the storyline, designing the 3D/360 worlds, then coded and submitted 'JLT Reality' for approval on both major app platforms. The VR app provides a glimpse into the future of risk and was an industry first.
Story Arc
Establishing the narrative journey for the VR experience.
Act III - JLT Unique Client Experience
Working Artifacts
Design sprints, whiteboard concepts, and architectural studies.
The team at work
Feedback:
“This is way beyond what I thought was possible in such a short amount of time.”
Douglas TurkChief Marketing Officer at JLT Group