PwC
Designing the A.I. future of financial partnership
StorytellingA.I.StrategyIllustration
Future Vision: Financial Services
ClientPricewaterhouseCoopers
Roles includedTeam Leadership, Workshop Facilitation, Co-Story Development, Branding, Experience Design Direction, Storyboarding
StatusStrategic Vision
As financial institutions become bigger, some forget how to really talk to their customers. So we created a vision story that illustrates the emotional value of having a true financial partner that can help customers navigate key financial choices by being able to speak their language. Real-time, personalized, and relevant.
Meet [Ben], a personalized artificial intelligence assistant that connects you to your financial institution like never before.
Story arc
The evolving journey of modern financial partnership.
Storyboard
Act I

Scene 01

Scene 02

Scene 03

Scene 04

Scene 05
Working Artifacts
Initial vision mapping and strategy artifacts.
Persona development & user journey
Workshop collaboration & synthesis
Branding
Visual identity and design language for the Ben A.I. ecosystem.




