PwC

Designing the A.I. future of financial partnership

Future Vision: Financial Services

ClientPricewaterhouseCoopers
Roles includedTeam Leadership, Workshop Facilitation, Co-Story Development, Branding, Experience Design Direction, Storyboarding
StatusStrategic Vision

As financial institutions become bigger, some forget how to really talk to their customers. So we created a vision story that illustrates the emotional value of having a true financial partner that can help customers navigate key financial choices by being able to speak their language. Real-time, personalized, and relevant.

Meet [Ben], a personalized artificial intelligence assistant that connects you to your financial institution like never before.

Story arc

The evolving journey of modern financial partnership.

The evolving journey of modern financial partnership.

Storyboard

Act I
Scene 01
Scene 01
Scene 02
Scene 02
Scene 03
Scene 03
Scene 04
Scene 04
Scene 05
Scene 05

Working Artifacts

Initial vision mapping and strategy artifacts.

Initial vision mapping and strategy artifacts.

Persona development & user journey

Workshop collaboration & synthesis

Branding

Visual identity and design language for the Ben A.I. ecosystem.

Visual identity and design language for the Ben A.I. ecosystem.

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