Communicating with a new generation

ACU (Australian Catholic University) was in the midsts of rebranding itself in order to be more attracting to potential students from across the country and around the world. Crafting a story, an original character (for a mascot-less institution), and the ultimate universal language of emojis (-_→), were all key to communicating better with the last of the Millennials and the next up Gen Z and Gen Alpha.