Redefining the digital home security experience
Bringing ADT's digital presence into the modern era.
ADT was mindful of becoming another behemoth done in by moving too slow. They wanted to completely rethink their digital marketing to attract new customers, as well as service existing customers in a truly customer-centric way. We developed a rigorous build-test-learn strategy that resulted in creating three digital experiments through agile design and development. The resulting live site today was the winning test.
Information Architecture
Mapping out a simplified user journey for complex security needs.
Lean UX & Agile Development
Rapid prototyping and wireframing to test core value propositions.
Design Thinking Workshops
Collaborative sessions to align stakeholders and define user needs.
Mobile-First Experiments
Designing for the on-the-go customer with a mobile-first approach.
The Winning Design
The final production site that delivered the highest conversion rates.