Nike Japan
Made to Move: The first pure-digital global ad campaign for Nike
MotionStrategyWebCampaign
Campaign Experience - Made to Move
ClientNike Japan
Year2003
Roles includedConcept Development, Creative Direction, Interaction Design, Motion Graphics, Product Photography
StatusArchive
The shortest brief I ever received was from Nike Japan when they instructed: "We're doing a global campaign for our new 'Made to Move' product line, but for the first time in the history of Nike, without any television media. We need you to make it pure digital - speedy and cool - for the Japanese market."
Campaign Landing Pages
Interface Design System
Dynamic Product Exploration
Interactive Navigation Flow
Product Landing Page
Custom photography shoot based off the concept I've developed for the campaign
Additional website scenes
Downloadables customized for the Japanese market