Redesigning the world's most popular soccer site
Reimagining ESPN FC for a global audience.
Tasked with redesigning the world's most popular soccer site for the 2014 Brazil World Cup, ESPN turned to us after a year of internal gridlock. My team led the core UX strategy, partnering continuously with ESPN's in-house leadership and engineering groups. This collaborative breakthrough launched a successful ESPNFC.com to inform and entertain global fans; it established the responsive framework for an entire new interaction paradigm that operationalized the massive ESPN.com redesign only a year later.
Creating a responsive, immersive experience for match day.
Rapid prototyping and concept exploration.
Defining the core visual language.
Responsive grid systems and layouts.
Component library and style guide integration.
Seamless integration across desktop, tablet, and mobile.
Information architecture designed for deep content exploration.
Article and reading experience optimization.
Dynamic match stats and live data visualization.
The final product: a bold new home for global soccer.
Executive Prototype Presentation
Feedback:
“Your team's (UX) documentation has been our bible for building the site.”