Defining a new digital standard for the female athlete
Transforming espnW into a multi-platform, responsive experience.
espnW is a global multiplatform brand dedicated to engaging and inspiring women through the power of sports. As the definitive home for female athletes and the culture surrounding them, espnW provides a unique point of view on the stories that matter most, from the heat of competition to the latest trends in sports lifestyle.
To support this expansive mission, we worked closely with the espnW team to evolve their brand and content strategy for a multi-device world. By architecting a unified, responsive design system, we created a seamless experience that captures the energy of the brand across every screen, ensuring that their voices continue to inform and inspire the athlete and fan, in a mobile-first world.
Desktop experience focusing on rich storytelling and dynamic content.
Tablet and mobile integration within the new design ecosystem.
Strategic Foundation
Information architecture and user journey mapping for a content-rich environment.
Mobile-First Experience
A seamless, content-forward mobile experience designed for on-the-go athletes.
A Responsive Component Library
Standardizing the visual language with a modular, scalable design system.
Vibrant brand application across key content verticals.
Highly adaptable article layouts for long-form features and breaking news.
Feedback:
“We have created the best mobile experience at ESPN up to this point.”