Chrysler
Simplifying the legacy of an American icon
StrategyWebUX/UI
Reimagining the online presence for Chrysler.
ClientChrysler
Year2012
Roles includedTeam Leadership, UX & Interaction Design
CollaboratorsGuto Nicolucci (UX), Evan Oremland (UI)
Chrysler had reinvigorated their portfolio of digital brand experiences - including Dodge, Fiat, and Ram. It was now time for them to invest in a new online presence for themselves that put simplicity, along with the legacy of the iconic brand, at its core.
Early Thinking
Initial sketches and physical ideation for the Chrysler digital ecosystem.
Information Architecture
Comprehensive site map and content hierarchy.
User types and task flow analysis.
A Visual System
Structural wireframes and design system logic.