Restoring moments of connection through human-centered systems
Concept Reveal: Reimagining the Starbucks Experience
Starbucks' biggest concern after it launched the very successful Mobile Order & Pay program and tech, was that it was too successful — it resulted in long lines and congestion due to an influx of orders (both in-store and drive-thru).
To resolve this we concepted the Delivery Order Manager (DOM) — a plug-and-play device that would empower Starbucks partners enable better tracking and order production management, and allow for customers to receive tighter mobile notifications, and allow for more 'moments of connection' to florish again.
Interaction Logic & UI Breakdowns
Prototype evolution: Wireframes to High-Fidelity Beta.
User Flow Explorations
The design-driven journey: from landscape analysis to barista testing.
Identifying the friction points between company-owned and licensed stores.
The Operational Hypothesis: Reducing barista workload to increase connection.
Feedback:
“This is great. I want this today.”
