DIY Network
Building a digital home for the maker generation
BrandWebDesign system
Reimagining DIY Network's digital presence to lead the lifestyle category.
ClientDIY Network
Year2008
Roles includedCreative Direction, Visual Design, DPL & Style Guide Development
DIY Network had just seen the successful redesign of its sister properties: HGTV.com and FoodNetwork.com, and needed a website and design system that would top them all. Particularly since the reach of its own television channel was not as strong as the other two lifestyle brands, but showed signs of better engagement metrics with users that did visit the site.
Web Designs
A new visual language focused on clarity, structure, and high-quality utility.
Digital Product Library (DPL)
The foundation of the design system: colors, patterns, and interactive components.
Style Guide Development
A comprehensive reference for scale, motion, and visual consistency.