Designing the digital home for extreme sports fans
Feature: Trick Track
X Games not only asked us to conceive, design and develop their mobile and tablet apps (iOS/Android) — that provides secondscreen companion features to be used while watching TV — but leverage the ideas and interaction paradigms to redesign their mobile and desktop version of XGames.com... ALL AT THE SAME TIME.
In the end, we created four mobile-forward experiences for extreme sports fans in time for the Aspen '13 X Games and established the design platform for future Summer and International games as well.
Controller: Mobile app
Second Screen: Tablet (Small)
Second Screen: Tablet (Large)
Desktop viewer: (Website)
Working Artifacts
Information architecture and UX wireframes for the multi-platform experience.
Before
After
The complete visual system and platform ecosystem.
Feature: Hype Meter